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Alternative clothing to a new extreme, Mufti, one of India’s more renowned casual brands entered the fashion industry in 1998 under the guidance of one Mr. Kamal Khushlani who was the director of Credo Brands Marketing Pvt, Ltd. Based on its very own personal philosophy of creating clothing for the self-assured, confident individual who will break away from the herd mentality and continue on with their own journey living life to the fullest, and they hope that their customers will bring this out through their clothing. Constantly striving to bring out innovation and originality through their apparel, they have conquered several categories of clothing, mainly focusing on jeans, t-shirts, sweaters, sweatshirts and jackets. They were overwhelmed with the response of the consumers and realizing the brand’s full potential, they went full throttle on how their brand was perceived, through the magic of advertisement, they created tag lines that were forward thinking and would definitely capture the wandering gaze of a person. -Alternative Clothing- and -Anything else is a uniform- were two of the more popular tag lines that were released in India. They epitomized change in a new way, and were never held back, infact they are more so trendsetters than followers, by creating apparel that is casual yet sophisticated for the unique man, for the man who will stand out and is not afraid to don a pair of blue skinny jeans with an orange shirt and strut across the street. With that kind of confidence which is unyielding, Mufti apparel is all you need. With a focus on style and design, jeans from Mufti have a class of their own. Owning your own pair provides you with the utmost in comfort and smartness. Your everyday wardrobe need not be planned and painstakingly worried about, Mufti jeans is designed in a way that every shirt or footwear matches it easily. Down to its very last stitch, every piece is carefully checked and approved before it is sent out to the warehouses. Constantly in the know and forever changing, their latest spring summer collection brings you denims with an emphasis on high ended fabrics and a varied collection of vibrant colours. Before every season there is a brainstorming session somewhere in the Mufti Headquarters, where they think from the consumers point of view, understanding fashion in a way that has never been created and trying to figure out what a consumer would be attracted to, at the same time keeping in mind their philosophy of creating style that are out of the box and are a mile away from the crowd. Mufti jeans are available easily on many online websites and are probably an easier solution than going to a retailer, because that way you get specifications on the piece that you would otherwise have to get from a salesman who you would ultimately have to chase down. With a variety of choices available at your fingertip, you could go bananas over their latest collections. So start clicking those buttons. Mufti jeans are available easily on many online websites and are probably to buy dresses online india an easier solution than going to a retailer, because that way you get specifications on the piece that you would otherwise have to get from a salesman who you would ultimately have to chase down. With a variety of choices available at your fingertip, you could go bananas over their latest collections. So start clicking those buttons.