Pure Blue Japan brand is undeservingly less popular than Evisu, SagurCane Denime or Edwin companies. High quality of subculture jeans manufactured under this brand and original concept certainly deserve much more attention. Jeans by Pure Blue Japan can be pleno jure called exquisite and people owing them have an original sense of taste as well as aspirations to keep up with the fashions.
Takeshi Iwaya, denim manufacturer from Okayama decided to produce his jeans as well and established Pure Blue Japan Company in 1997. Thus an original concept was created fabric and jeans manufacture in one company. Denim creations that come as a result of such cooperation are just admirable. Pure Blue Japan is a small company, that is why it sometimes is quite difficult to find certain jeans models manufactured by them. Many operations are done by hand according to traditional technologies on ancient machinery. Prices for the production of this high-end brand are quite democratic. Denim creations differ from model to model not only in furnishings and cuts, but also in more essential things. Different types of cotton thread, methods of denim sewing and coloring inspire extremely individual and personalized models which can be easily distinguished from each other and from jeans models manufactured by other companies. Special coloring is a trademark of Pure Blue Japan such depth of color, beautifully correlating with denim texture can be rarely seen. One could say Pure Blue Japan brand doesnt keep up with the fashions, there main aim and passion is rather color devotion, for they are determined to achieve an ideal indigo color. The patch of each jeans pair is decorated with a silhouette of Medieval dyer at work, immersing a pair of jeans into a dying bath with indigo color.
Jeans by Pure Blue Japan are not a head turner like custom jeans by GetWear or Versace, one could hardly attract additional attention wearing them. They are rather for denim-lovers and even collectors. Minimalism typical of Pure Blue Japan built customized jeans absence of embroidery on the pockets, no colored linings, a regular patch and furnishings rather attract attention to denim texture and the quality of jeans construction. AI-001 model is a flagman of Pure Blue Japan denim collection. This is a five-pocket jean with a straight cut sewn from customized denim weighting 18,5-ounces. The denim is very soft and is manufactured especially for this jeans model. The fabric is colored by hand with natural indigo according to Edo period technologies and irregularity of coloring produces denim texture with stripes of different color intensity. Stitching is done with a very thick yellow and orange thread. All jeans models of this line come in shrink-to fit and one-washed variants. Jeans colored by synthetic indigo are represented by XX-003 model of a straight cut and 14,5-ounce irregular thick denim. Unusual texture of denim and a very intensive dark color are distinguishing features of this model no other company can repeat these unique features, according to Pure Blue Japan brand representatives.
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