Adidas founder Adi Dassler President, as a player and a German shoemaker technology. Because he can fully understand the needs of the athletes, his dream is -designed for the athlete are the most suitable shoes,- so in his life, invented more than seven hundred kinds and sports-related patents, thus creating the adidas sporting goods empire. Mr. Dassler in 1920 designed the first pair of sports shoes. , Due to his constant research and development, often wearing athletes around the world, Mr. Dassler sports shoes produced award-winning in the Olympic Games; his fame gradually in the international arena so loud again. Ugg Boots,jordan shoes
Recognition in the community under, Adi Dassler founded adidas in 1948 the brand, and his many years of experience in footwear, shoes side by using three lines of sports shoes, more fit players found the foot into the design of the new shoes , so the adidas brand is the first three lines of the shape of shoes in 1949 would show in the world. Since then, people will continue in the sports arena to see the -victory of the three lines- set by the victory screen. adidas shoes,MBT SHOES
Attia darth Michael and his successors only one belief: to provide the best products for athletes, thus make them better grades. But as the Olympics this international competition venues is undoubtedly the best product quality inspection base. In the global, adidas marketing strategy main is taken with world-class sports events closely associated with gold strategy, and the project team and gold athlete, sponsorship deal signed brand of mutual pulled strategy. In fact for sporting goods company, it is the Olympic Games, the World Cup, NBA, gold athlete etc great influence and good reputation either way, itself is the best forms of propaganda.
Ardy, Europe’s biggest sporting goods manufacturer, the world’s second-largest sports brand. The reebok, America’s second-largest sports products manufacturers, second only to Nike and adidas the world’s third-largest popular sport brand. A few days ago, both formal unite -, August 3, adidas announced on 38 billion merger in the same price reebok. The main purpose of the power-and-power union is blunt their most important rival Nike, challenge American Nike industry dominance.